A new lottery brand, AfroMillionsLotto, is set to berth in Nigeria.
The brand, a product of London-based Ofertas365, in partnership with the League Management Company (LMC), is entering Nigeria later this month.
LMC’s Head of Special Projects, Harry Iwuala, on Wednesday in Abuja, disclosed that AfroMillionsLotto, is a brand-new lotto with a minimum jackpot close to N1 billion.
According to Iwuala, the lotto, due to come alive later this month, “has jackpots larger than all the lotteries in Nigeria combined and the biggest available anywhere in Africa.”
He explained that all the 20 NPFL clubs are to be branded with their own page on AfroMillionsLotto.com, where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games offering big-money prizes.
The statement added that the benefit for the clubs was that each would receive a percentage of the revenue raised from their lottery site.
He said: “The revenue generated will help the clubs to increase incomes to fund player development, support stadium and pitch improvements as well as community-based projects.”
The LMC Chairman, Shehu Dikko also described the lottery as “one of the most exciting commercial developments in club football in Nigeria in recent times and suggested that it would positively impact football financing extensively”.
“The LMC bought into this partnership because of its realistic potential to revolutionise our clubs’ commercial operations, thanks to the money lotto will bring in. Lotto has proven to be extremely successful with English Premier League clubs and we hope to replicate its success here in Nigeria,” Dikko said.
The CEO of Ofertas365, James Leppard, said that the AfroMillionsLotto was a truly life-changing experience for the players.“We are delighted to work with Africa’s largest and most prestigious football league in launching AfroMillionsLotto, which will offer players, whether they are football fans or not, the ability to win truly life-changing jackpots.”
Ofertas365 Ltd is a company, which helps football clubs and charities in emerging markets raise money through lotto. The United Kingdom company with headquarters in London operates AfroMillionsLotto brand of lottery.