Having recently attended the 2017 Loeries Creative Week, one of the biggest convergence of players in the brand communications industry in Africa and the Middle East, MARKETING EDGE is again poised to be a part of another major international event- The World Bank Group-IMF annual meeting holding in Washington DC between 13-15 of October.
MARKETING EDGE’s decision to be a part of the World Bank event is in line with its recognition of the changing dynamics of the global business environment, especially as it affects the marketing communications industry and particularly the emerging markets where African features prominently.
According to MARKETING EDGE’s Publisher/CEO, Mr John Ajayi, who left for the event today, “the World Bank meeting is another exciting opportunity to build upon the inspiring experiences our outfit garnered during the Loeries Creative Festival and to rob minds with the titans of the global business industry, with a view to understanding their perspectives towards Africa, especially Nigeria which has become the cynosure of all eyes in the area of foreign direct investment.”
He noted that Loeries was an eye opening experience which enabled MARKETING EDGE to accurate gauge and assess the thinking and direction of brand communications community within the continent and globally.
By attending the creative festival in Durban South Africa organized by Loeries, we have been able to see the way the creative community is thinking and the direction that brand communication is heading , both at the continental and global levels. The decision to embark on this journey is to also observe at close range how the various global players are thinking in terms of investments and global competitiveness so that we too at the local level can improve on our own offerings for local, continental as well as global competitiveness.
“In this time and age, it is not about doing the same thing in the same old way, it is about fresh thinking and innovative approach to task. That is why we are doing what we are doing. We are refocusing, we are re-strategizing and we are activating the entire system so that we can be globally relevant and competitive,” Mr. Ajayi said.
While in Washington, Mr Ajayi, a veteran journalist, who has worked in several top publications in Nigeria before establishing MARKETING EDGE magazine about 13 years ago, is expected to provide incisive report and analysis on the global event, which will attract top global business executives as well as receive wide media coverage from mainstream global media outlets.
Mr Ajayi has also been scheduled to meet with some of the business executives to deliberate on investment opportunities in Nigeria, Africa’s biggest economy, as well as discuss possible areas of collaboration between MARKETING EDGE and the would be investors in Nigeria’s IMC sector.