Home News Steve Babaeko invited back to judge entries for New York Advertising Festival
Steve Babaeko invited back to judge entries for New York Advertising Festival

Steve Babaeko invited back to judge entries for New York Advertising Festival


Four Nigerian leading advertising practitioners have been selected to be part of 2018 Grand Jury of New York Advertising Festival Advertising Awards.

They include Steve Babaeko, Chief Executive Officer/Chief Creativity Officer of X3M Ideas; Uzoma Okoye, CEO/Executive Creative Director, Etu Odi Communications; Maurice Ugwonoh, Creative Director, Noah’s Ark Communications and Ndukwe Onuoha, Creative Director, 7even Interactive.

This will be Babaeko’s second outing as a member of the Grand Jury at the prestigious award.  He was first appointed by the organisers of the awards in 2016 to select deserving entries in theInternational Advertising Awards for Mobile category.

According to the organisers of NY Advertising Festival, the Nigerian juries and others from other part of the world were selected based on their professionalism and their contributions to the growth of the advertising industry in their respective countries and continent.

“In order to honor the World’s Best Advertising, we require the World’s Best Judges. To find the most talented individuals in the industry from around the world to serve on the Grand Jury, we developed a peer recommendation program and invite judges from previous years to tell us who they believe should be invited to join the following year’s panel.

“Jury members are also chosen from amongst last year’s award-winners and recommendations from industry creative leaders.  Our esteemed Grand Jury review the entries based on 3 criteria: Idea, Execution and Brand Relevance. There are two rounds of judging to determine the Shortlist which will then move on to the Executive Jury.” The statement on its website reads.

The 2018 New York Show awards ceremony and gala will take place on Thursday, May 17, 2018 at the world-class performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street, New York City.

Reacting to the appointment in a facebook post, Babaeko who was also a Jury member at the recently held Loeries award in South Africa said; “Thank you New York Advertising Festival for inviting me back as Grand Jury.”

The Nigerian admen will be working with other selected grand jury across the global to shortlist some entries before the Executive Jury decides winners. The juries include: Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta, USA; Peggy Hsieh, Executive Creative Director, Inspired Advertising, Taipei, Taiwan; Vera Portz, Executive Producer/Partner, tempomedia, Germany; Kirsten Dreese, Creative Partner, Satsuma, Australia.

Also, Nikolai Diepenbrock, Creative Director, DDB Berlin, Germany; Jayson Fittipaldi, Co-Founder/Chief Creative, Nobox, USA; Federico Cibils, Interactive Creative Director, The Electric Factory Group, Uruguay; Caro Rebello, Associate Creative Director, Ogilvy & Mather NY, USA; Bogdan Vintila, Creative Director, Graffiti BBDO, Romania; Benjamin Bregeault, Executive Creative Director, Wunderman Groupe, France; Tumi Sethebe, Creative Director, Havas Johannesburg, South Africa and others.

Meanwhile, New York Festivals International Advertising Awards is now accepting entries for the 2018 competition. The New York Festivals (NYF), now in its 60th year, is recognized worldwide as a touchstone for global creative excellence in advertising and marketing communications. The 2018 competition entry deadline is January 31st.

For 2018, NYF will expand its robust competition roster and in the weeks ahead unveil additional areas within the advertising, marketing, and communications sphere to showcase innovative creative from around the globe.

For the 8th year in a row, the executive jury, an elite panel of 30 worldwide chief creative officers, will meet in New York City for five days of deliberation and select the World’s Best Advertising from the shortlisted entries selected by the international grand jury.


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