One of Nigeria’s leading creative agencies, 7EVEN INTERACTIVE has been presented with its Loeries. The presentation was held in the agency’s office in Ikeja by representative of the Loeries organisation in Nigeria, Mrs. Adenike Adefila, MD/CEO, VQI Communications.
The agency won a bronze in the Digital and Interactive category of the Loeries Award which held in Durban, South Africa in August but was not present to pick up the trophy.
It would be recalled that 7EVEN INTERACTIVE was the only Nigerian agency on the shortlist that won an award at last Loeries.
Noah’s Ark, which won three Loeries last year, and X3M Ideas both of which made the cut were missing from the awards list.
Speaking with MARKETING EDGE about the award, the agency’s Creative Director, Ndukwe Onuoha said, “This is the first time that 7EVEN INTERACTIVE entered for the Loeries Award and there is something really encouraging when you enter for the first time and you win; and not just win but being the only agency in Nigeria and West Africa to win. It just tells you that your ideas are valid and solid and it encourages you to keep doing more.
“We went up against agencies from Africa, Middle East and South Africa. Now we are even more confident about winning other awards. Who says we cannot win Cannes?”
Also commenting about the agency’s accomplishment, Adefila said the award was a great feat for 7EVEN INTERACTIVE given that they are only two years old in the business.
“You can count the number of Nigerian agencies that have ever won a Loeries on just one hand. So, for a young agency like this to achieve such a feat under three years of being founded shows they are doing a lot of things right.
“This win means the Nigerian advertising industry and other stakeholder groups like clients, regulators, etc, will take note of 7EVEN INTERACTIVE ‘s creative prowess. This should translate to more confidence in the agency from existing clients and more pitch invitations from prospects. In short, all eyes are now on the agency to see what they do next…and we hope they go on to win bigger things in future Loeries award shows”.
7EVEN INTERACTIVE , a second line agency established by the owners of X3M Ideas just over two years ago, is one of Nigeria fast rising agencies. Within a short period of time the agency has been able to extend the frontiers of advertising in Nigeria by its bold and disruptive approach to advertising.