Agenmonmen laments dearth of quality marketers to work on brands
Former Senior Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has said that one of the biggest problems facing companies in the country is their inability to get qualified marketing professionals who can effectively work on their brands.
The veteran marketer said this recently in Lagos at an event to canvass support for his candidacy as President of the National Institute of Marketing of Nigeria (NIMN). Agenmonmen stressed that the dearth of talented marketers was undermining the growth of brands in the country.
He also blamed the problem on weak institutions, adding that institutions whose duty it is to train marketers have been docile and shied away from their core responsibilities.
”If you go around and ask the Marketing Directors and Managers today, I think one of the biggest problems that companies have is getting quality marketing people to work on their brands and the National Institute of Marketing should be at the fore front of driving professionalism, driving that experience and we intend to do that,” Agenmonmen said.
Agenmonmen has however assured that when voted into office as NIMN President, he will ensure that the institute drives professionalism in the sector and ensure there are qualified marketers available in the industry to work on brands.
Agenmonmen, who has worked as a marketer for 32 years before he retired recently, also promised to improve the level of professionalism and acceptance of the institute. “If we were to put it in proper marketing narrative, the equity of the institution was very weak; and efforts would be put on top gear to build the brand,” he said.
When this is in place, the certificate of the institute would be recognized across the country just like the ones of the Institute of Chartered Accountant, ICAN and other professional bodies in the country.
RECOMMENDED ARTICLES
Comment
No comments found.