Home Marketing Edge

Marketing Edge

Loeries Announces New Facebook Category for Student Awards

In partnership with Facebook, Loeries Africa Middle East has introduced a new category within the Student Awards. The Facebook Challenge calls on students to create powerful mobile video content on behalf of The Nelson Mandela Foundation – the custodian of Madiba’s brand, memory, and legacy of social activism. The winning entry will be flighted on […]

Sona Group Stands out at Food West Africa 2017

Sona Group of Industries has recorded a major boost in products awareness campaign as its participation in the Food West Africa trade fair drew the attention of large turn-out of consumers and business participants. Also the group’s participation has yielded positive result as people have commended the group for producing quality products. Showcasing an array […]

President of CAFON tasks brands on consumers’ interest

In the quest to gain the trust of the consumers, brands have been charged to engage their customers in truthful communication strategies as well as listen to them at all times. President of Consumer Advocacy Foundation of Nigeria (CAFON), Mrs. Shola Salako, who made the charge, said that it has become imperative for brands to […]

PHD WECA Excels For Enhancing Business Growth

PHD West and Central Africa (PHD WECA), an affiliate of PHD Worldwide which is part of Omnicom Media Group, is celebrating the performance of its local workforce in the use of the agency’s game-changing media planning operating system and for contributing to global network’s rise to the top of new business league tables by RECMA […]

Sterling Bank to aggressively grow retail business through electronic channels

…Stakeholders applaud Bank for impressive performance Following the declaration of a profit after tax of N5.2 billion on gross earnings of N111 billion for the financial year ended December 31, 2016, Sterling Bank, your one-customer bank, is planning to aggressively grow its retail business through electronic channels. The bank made the disclosure at the Annual […]

LBS Hires Two Seasoned Experts

Lagos Business School has announced the appointment of Dr. Oghenovo Obrimah and Marvel Ogah, seasoned experts, to its faculty base. The two will help contribute their expertise to the growth of the institution, which was recently ranked for the eleventh conservative times among the top global business schools in the world. Dr. Oghenovo Obrimah joins […]

UBA gets S&P ‘B/B’ ratings

International Rating Agency, Standard and Poor’s (S&P) has assigned its ‘B’ long term and ‘B’ short term global scale counterparty credit ratings to the United Bank of Africa Plc (UBA). S&P’s ‘B’ rating is the highest rating currently assigned to any Nigerian-based financial institution, which reinforces the respectable quality and strength of UBA Plc, the […]