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Google prioritizes Nigeria in pan-African expansion plans

The cliché, Africa rising, is gaining stronger momentum beyond the mere rhetoric of western media. The growth figures from Sub-Saharan Africa and positive human developmental indexes are becoming hot topics across boardrooms in Europe and America as multinationals seek new growth opportunities in frontiers markets. Nigeria, being Africa’s biggest economy with over 180million in population, […]

Friesland Campina brands have stayed top of the pack, says Tarang Gupta, Marketing Director

In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles. This, according to the Marketing Director of Friesland Campina WAMCO, Tarang Gupta, is one of […]

Skills PR pros should have – Expert

No doubt, the Integrated Marketing Communication (IMC) industry has been described as a dynamic one that is driven majorly on the wheels of creativity and innovations. However, this notwithstanding, Public Relations practitioners are said to be regarded as those at the lower rung of the ladder in the IMC where clients only use their services […]