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We are in a race to all understand the customer- Zibusiso Mkhwanazi

Thirty three year old Zibusiso Mkhwanazi is the co-founder of Avatar agency, one of South Africa’s largest integrated agencies and Medium Advertising Agency of the Year 2016, providing employment to 60 people in Johannesburg and Cape Town. In this interview, Mkhwanazi talked about the changing landscape in the integrated marketing communication industry in Africa and […]

Digital may be useless without a sound marketing strategy – Bolaji Okusaga

QuadrantMSL Group is one of Nigeria’s leading Public Relations Consultancies. The agency has in its portfolio such multi-national clients as Philip Morris, British Airways, Microsoft Mobile, Coca-Cola, Etisalat Nigeria, Standard Chartered Nigeria, GSK Nigeria, Google, SAP, Intel, CNN and a host of local corporations in Nigeria. The Company delivers the right perception for these clients […]