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How to Use Big Data to Drive Smart Decision-Making

By Marketing Manager of Interswitch Group, Olawale Akanbi Decision-making is a crucial part of managing any organization or business. Today, decisions are no longer carried out based on assumptions as the availability of data helps employers and employees make smarter and more predictable decisions on every matter. In the recently released Nigeria PR Report 2016 […]

Corporates involvement in community development

Mojisola SAKA Surely, there is a general agreement that “doing good is good for business” just as “looking good is good for business”. In our field of practice…we say Perception is everything and indeed Perception drives reputation hence the need to protect and jealously guard ones reputation either as an individual or corporate. Little wonder […]