Tag: OOH

We want to deepen our identity within IMC ecosystem – Akinsiku

By Felicia Nwosu Sola Akinsiku, President of the Out-of-Home Advertising Association...

World Out-of-Home group projects market size growth of $36 billion

By Felicia Nwosu After an exhaustive review of the global out- of-home advertising...

Leveraging OOH media to boost tourism marketing

By Felicia Nwosu Tourism, no doubt, remains one of the most important industries...

WOO estimates global OOH revenues to exceed $40bn

By Felicia Nwosu A survey conducted by the World Out of Home Organizations...

OAAN’s problem is self-inflicted – Omisore

By Felicia Nwosu As the dialogue for a more cordial relationship and amicable...

WOHAN holds inaugural meeting, unveils logo

By Felicia Nwosu Women in Out-of-Home Advertising in Nigeria (WOHAN),...

Oke calls for paradigm shift, equitable industry

By Felicia Nwosu Bunmi Oke, CEO/ Lead Consultant, Ladybird Advertising...

Spirit brands tussle over market share on billboards

 By Felicia Nwosu To align with the unprecedented change in consumers’ consumption...

EU places restrictions on AI

By Kingsley Odii The use of generative artificial intelligence (AI) is set to...

OOH advertising poised to overtake print spend – experts

By Joseph Ekeng In a rapidly evolving advertising landscape, experts are predicting...