By Felicia Nwosu Artificial Intelligence, measurement, policy-making and several other matters will form the central focus of talks at the forthcoming global marketer conference. The...

By Felicia Nwosu & Abimbola Mohammed Digital technologies have transformed the landscape of consumer behaviour, expectations and communication channels. Therefore businesses...

For Otunba Mike Adenuga Jr., the debonair billionaire businessman and founder of Globacom, there cannot be any separation of the umbilical cord between him and his iconic brand. The...

By Felicia Nwosu MARKETING EDGE on TV, an industry respected and highly authoritative weekly television programme will host an international media expert, Ronan Redmond, the outgone...

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches, the Nigerian Marketing Research Association (NIMRA) is charting a new path and improving the...

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected to reach a compound annual growth of 8.6% by 2030. The market size was valued at $1077.35 Billion in 2022...

By Seun Johnson With a groundbreaking move, strategic vision and innovative approaches, the Nigerian Marketing Research Association (NIMRA) is charting a new path and improving the...

By Oluwaseyi Lawal The Global non-alcoholic beverage market is expected to reach a compound annual growth of 8.6% by 2030. The market size was valued at $1077.35 Billion in 2022...

By Ibidunni Banjoko Carlsberg, the renowned brewery, has selected Hope&Glory to spearhead strategic planning and creative development for its brand PR and influencer initiatives...

Desperados, the country's leading flavoured beer brand, is moving beyond simply offering Nigerians a premium beverage to orchestrating a complete redefinition of the Nigerian party...