Spotlight

LATEST NEWS

The rise of the woman professional is a correction, not a trend- Medebem

Tolulope Medebem, President Experiential Marketers Association of Nigeria (EXMAN),...

IWD: WOHAN celebrates women in Out-of-Home, honours trailblazers and swears in executive

The Women in Out-of-Home Advertising Nigeria (WOHAN) marked International Women's...

IMC

Nigeria’s Anietie Udoh appointed to NYX Awards Global Jury Panel

Nigerian marketing communications professional, Anietie Udoh, has been appointed...

Mobile money transactions surge to $227bn as merchant payments, interoperability accelerate digital finance adoption

Mobile money services expanded rapidly and decisively strengthened their role in...

Features

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...

When performance marketing cannot measure performance anymore

 The promise that made performance marketing revolutionary is collapsing. For...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in...