Spotlight

LATEST NEWS

Flowmono crowned outstanding e-signature, automation and document management platform of the year at Marketing Edge, EDGE AWARDS 2025

 In a resounding affirmation of its impact on Nigeria’s digital economy, MARKETING...

Power Oil: a decade of purpose-led brand leadership

Few brands in Nigeria have matched Power Oil’s ability to blend product leadership...

IMC

African brands Congress 2025 set to celebrate a decade of innovation

The organizers are preparing intensely to host The African Brands Congress (ABC)...

Nigerian brands must adopt AI now or risk being left behind – Sewraj

Preetesh Sewraj, chief executive officer of the Loeries, challenged Nigerian brands...


Features

The silent language of brand power, logos and taglines

Many people have short attention spans these days, and some of the most powerful...

Trends vs. truth: why insight still wins over viral FOMO

As of this week, there is a new TikTok trend, meme, or “must-do” social...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food,...