Brands

Zoto unveils new app to ease mobile payment in Nigeria

Zoto, a mobile payment solution company in Nigeria, has unveiled a new app with improved payment experience for users. According to the company’s officials, the new app is designed to make Zoto the fastest and most reliable payment app in Nigeria. In addition to subscription recharges, TV and broadband payments, the new app comes with […]

Features

Digital Marketing: Understanding the Millennial Consumer

Marketing to millennials (roughly speaking people born between 1980 and 2000) is famously challenging. They’re known to be budget-conscious, sceptical – and way ahead of the game when it comes to technology. Variously known as ‘foodies’, the ‘me’ generation, and the ‘always on’ generation they can be difficult to get to know. However, it’s worth […]

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Herbert Wigwe: Maximizing excellence in banking, leadership

At the 2016 edition of the Business Day Annual Banking Awards, which held at the Eko Hotels, Lagos in September; Mr. Herbert Wigwe was honoured as the ‘Bank CEO of the Year’ while his bank, Access Bank Plc emerged the best bank in Nigeria for the year 2016. Earlier in the year, Access Bank had […]

The Professional “YES” Men

Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding a crew padding business transforming ideas, […]

Equity Assurance goes digital, Launches Mobile (USSD) Insurance

Equity Assurance Plc., a member of SUNU Group, has launched an innovative mobile Unstructured Supplementary Service Data (USSD) Insurance solution. The self-service solution enables car owners and users to purchase authentic 3rd party Auto Insurance with the use of their mobile phones in less than 5minutes. This mobile (USSD) application also serves as a platform for customer engagement, […]

Natures Gentles Touch unites with Campfire on Movie against Domestic Violence

In line with its commitment to advancing the cause of women, Natures Gentle Touch has partnered with Campire Films on its latest project, “Omoye”, a movie that addresses the social vice of domestic violence. At a press conference to announce the movie, the General Manager, Natures Gentle Touch, Chijioke Anaele remarked that “Omoye” speaks to […]

Integrated Marketing Communications

Deji Morakinyo to launch book on selling skills

  A book on selling skills titled, Basic Selling (Reminiscences of a Nigerian Salesman) is set to be launched into the Nigerian market on December 12, 2017. The book, written by seasoned salesman, Deji Morakinyo, will be unveiled at the Protea Hotel, on Isaac John Street, Ikeja, Lagos. Basic Selling (Reminiscences of a Nigerian Salesman) is […]