Brands

Guardian Manufacturing Execellence Awards honours Chi

Chi Limited, Nigeria’s undisputed market leader in juices, dairy products and snacks was recently honoured at the Guardian Manufacturing Excellence Award 2017 for its commitment to excellence driven by consumer focus, creativity, superior product innovation and strategic marketing. The company through its Chivita Juices once again reaffirmed its consumer preference and leadership position by clinching […]

Features

6 Marketing Lessons from International Drink Festival

By Azeez Disu According to Euro monitor International reports, Nigerians consumed 36.68 million litres of soft drinks in 2016, its spirits market is worth $6 billion and beer accounts for 55% of the total market share. The report shows the huge potential in the drink market in the country. The debut of the International drink […]

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Herbert Wigwe: Maximizing excellence in banking, leadership

At the 2016 edition of the Business Day Annual Banking Awards, which held at the Eko Hotels, Lagos in September; Mr. Herbert Wigwe was honoured as the ‘Bank CEO of the Year’ while his bank, Access Bank Plc emerged the best bank in Nigeria for the year 2016. Earlier in the year, Access Bank had […]

The Professional “YES” Men

Growing up, advertising had always been the love of my life – the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding a crew padding business transforming ideas, […]

Firm laments slow pace of digital switchover

Cable Channels Nigeria Limited, a content aggregation company, has decried the slow pace of the digital switchover in the country. The company noted that many African countries might soon overtake Nigeria in the race to digital terrestrial broadcasting. It stressed that the rest of the world could leave the country behind if nothing was done […]

Natures Gentles Touch unites with Campfire on Movie against Domestic Violence

In line with its commitment to advancing the cause of women, Natures Gentle Touch has partnered with Campire Films on its latest project, “Omoye”, a movie that addresses the social vice of domestic violence. At a press conference to announce the movie, the General Manager, Natures Gentle Touch, Chijioke Anaele remarked that “Omoye” speaks to […]

Integrated Marketing Communications

Deji Morakinyo to launch book on selling skills

  A book on selling skills titled, Basic Selling (Reminiscences of a Nigerian Salesman) is set to be launched into the Nigerian market on December 12, 2017. The book, written by seasoned salesman, Deji Morakinyo, will be unveiled at the Protea Hotel, on Isaac John Street, Ikeja, Lagos. Basic Selling (Reminiscences of a Nigerian Salesman) is […]