Category: Features

MTN’s creative journey in Nigeria’s telecom market

By Ralph Tathagata As a way of creating awareness and expressing their value propositions,...

Promoting responsible learning by integrating ethical AI into educational curricula

By Dr. Nathaniel Atansuyi "In the dance between humanity and technology, let ethics...

Reactions to recent positive signals in Nigeria’s economy: Turning a blind eye

By Hafiz Bakare The reactions of some of our compatriots to the rebound of the...

Leading brands embrace eco-friendly advertising practices

By Ibidunni Banjoko In a global shift towards environmental consciousness,...

Four innovative strategies for marketers to unlock sales growth

By Seun Johnson As technologies and innovation continue to drive the marketing...

FirstBank: 130 years of enabling success

In a country with short-lived corporate excellence and a handful of centenary companies,...

Inside Nigeria’s booming skit-making industry

By Joseph Ekeng In the bustling streets of Nigeria, a new form of entertainment...

A deep dive into Hennessy’s ‘Made for More’ campaign

By Seun Johnson The recently launched campaign by Hennessy with the theme:...

Turning Nigeria’s digital marketing skill-gap challenge into opportunity

By Joseph Ekeng In an era defined by digital connectivity, the demand...

April Fool’s Day 2024: Brands with hilarious pranks campaign

By Abimbola Mohammed In an effort to increase brand awareness, talkability and...