Brands

PepsiCo opens global agency review to accelerate AI first marketing strategy

PepsiCo has launched a global agency review as the food and beverage giant moves...

AI agents to influence $3.35trn in consumer spending by 2030, WARC, PHD

Artificial intelligence agents are set to become a major force in consumer purchasing,...

Lineup and alfa Stylo form strategic partnership to enhance direct advertising design capabilities

Lineup, a leading global provider of media sales technology, today announced a strategic...

Glo unveils campaign line, “Never Settle For Less”, new products in Lagos

Total telecommunications solutions company, Globacom, on Wednesday unveiled a transformative...

Onyemauwa identifies data, AI, Integration as forces reshaping Nigeria’s Ad industry

Data, artificial intelligence and integrated marketing communications are emerging...

X adds text overlays to video

Social media platform X has launched text overlay capability for video; giving users...

Wave of Nigerian startup shutdowns exposes gaps between venture capital and market reality

Over the past three years, a quiet but significant wave of Nigerian startup closures...

Aim One Company wins African Excellence Award for Brand Strategy, Market Entry

Lagos based marketing and communications agency, Aim One Company, has secured international...

Global HR management market set to hit $88bn by 2033

The global human resource management market is on course for strong expansion, with...

Brand licensing economy set for major expansion as brands chase new revenue streams

The global brand licensing industry is gaining fresh momentum as companies increasingly...