Brands

Mobile money transactions surge to $227bn as merchant payments, interoperability accelerate digital finance adoption

Mobile money services expanded rapidly and decisively strengthened their role in...

Brands lead recognition roll at ADVAN African Awards for Marketing Excellence 2026

Brands asserted their strength, influence and strategic relevance across multiple...

Culture emerges as marketing’s new operating framework At ADVAN African Awards 2026

Culture stepped confidently into the spotlight as the central force shaping the future...

Alumni, industry leaders, Nollywood veterans celebrate Kareem Tejumola

Emotion filled the atmosphere at the Lagos Country Club on Saturday, 28 March, 2026, ...

Publicis Media captures one-third of global media shifts, surpasses $10B in new business

Publicis Media has surged ahead in the global media landscape, claiming the top spot...

Retail experts map trends driving Africa’s consumer market in 2026

Africa’s retail landscape is entering another decisive moment as shifting consumer...

Meta, Google face “Big Tobacco Moment” as social media addiction trial intensifies

Tech giants Meta and Google could be heading toward a regulatory and reputational...

First movers: Pioneer brands that created Nigeria’s everyday consumer culture

Nigeria’s consumer market did not emerge overnight. Long before today’s intense...

Packaging as strategy: The untold stories hidden inside the bottles Nigerians love

Long before the first bottle opens with that familiar sound, long before the drink...

Samuel Akinrimisi rejoins CWAY as Group Head, Marketing, to lead next phase of brand expansion

Markets rarely pause, brands rarely wait and  leadership moments rarely arrive quietly....