News

‎Jollof as a brand and marketing force that unifies Africa

‎Despite the friendly rivalries over which nation makes it best, Jollof rice is...

Marketers brace for 2026 as budgets tighten and AI reshapes industry strategy

 Marketers are heading into 2026 with caution. New data from WARC’s Voice of the...

‎Coca-Cola cuts its carbon footprints with new packaging option

 Coca-Cola HBC has partnered with DS Smith and packaging machinery company Krones....

TASTY TOM AND DE RICA unveil millionaire splash promo

Caraway Africa Nigeria Limited has kicked off the Millionaire Splash Promo with two...

Consumers enter “protection mode” amid rising stress levels — Euromonitor

A new report from Euromonitor International revealed that more than half of global...

Economic growth to drive Nigeria’s media, advertising sector, says Remi Ogunpitan

The future of Nigeria’s media and advertising industry will largely depend on the...

Media practitioners embrace tax reform as opportunity for industry growth in 2026

 Media and advertising professionals in Nigeria view the country's new tax reforms...

ADVAN Needs Prayers – ARCON DG speaks on conflicting court judgments over OOH Regulation

Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of...

Omnicom–IPG consolidation reshapes the global advertising landscape

The global advertising ecosystem is experiencing a defining shift as Omnicom Group...

JLR faces design crossroads as Gerry McGovern exits after two decades

When a design titan steps aside after more than two decades of influence, the ripple...