Tag: Agencies

Largest Ad Agency Holding companies and the agencies they own

By Zion Rufus The advertising agencies market consists of revenue earned by entities...

AAAN President advises on navigating 2023 economic headwinds

By Zion Rufus In the wake of a looming recession and evident post pandemic pressures,...

Network affiliations are becoming less and less important – Ufot

By Felicia Nwosu Udeme Ufot, Chief Executive Officer of SO&U, has expressed...

Professionals highlight barriers to collaboration amongst agencies

By Zion Rufus Collaborating with existing players in the marketing ecosystem to...

I am not satisfied with agencies being sidelined- Sir Steve Omojafor

By Felicia Nwosu Advertising legend, Sir Steve Omojafor, former Chairman of Zenith...

Advertising group canvasses mergers and acquisition, honors industry leaders

  The Association of Advertising Agencies of Nigeria (AAAN) has shown great...

Clients in-housing, a threat to Ad agencies?

BY ZION RUFUS It is no longer news that as brands are looking to in-source different...

Stakeholders score Ajufo-led OAAN high on transformative leadership

By Felicia Nwosu What is an innovative association without creative and transformational...

Admen differ over proliferation of advertising agencies

The proliferation of advertising agencies in Nigeria has stirred mixed reactions...

Nigerian agencies rebuff Loeries competition

Despite its aggressive marketing efforts to get a sizeable number of creative agencies...