Star Lager becomes first beer brand to sponsor NPFL

Star Lager Beer, an alcoholic beverage from the stable of Nigerian Breweries, has announced its partnership with the Nigerian Professional Football League (NPFL) for the 2019/2020 football season; becoming the first beer brand in Nigeria to do that. The announcement was made at Eko Hotel & Suites, Victoria island, Lagos on Wednesday.

Speaking on the partnership, Chairman, League Management Company, Shehu Dikko said: “The NPFL has grown rapidly over the past few years and with new partnerships like this. We hope to push it beyond expectations and make it the biggest league in Africa. Bringing Star to the table is only natural as Star in Nigeria has identified with football in Nigeria over the years.”

Present at the event were key stakeholders in the Nigerian football and the sports community.

As a representation of the deal, Dikko exchanged jerseys with the Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr Nico Vervelde who in a statement, stated that the company already had a longstanding claim to football.

“It is only natural for us to prove our love for the game of football by partnering with Nigeria’s foremost league, the NPFL. We can assure fans of innovative and thrilling ideas developments in the years to come”.

Launching the partnership, Marketing Director, Nigerian Breweries, Franco Maria Maggi said: “We’ll be finding ways to use this unique partnership of the NPFL to give our consumers more reason to enjoy the local football. Football in Nigeria and Star Lager have a proud past, a strong present and very bright future in front of them.”

For Portfolio Manager, National Premium, Nigerian Breweries Plc., Mr. Tokunbo Adodo, “The idea is for our football loving consumers to relate with our brand, as we become the first beer brand to be an official supporter of the NPFL and its teams. We can also show all football loving Nigerians in general, the brand’s identity and an all new range of possibilities now opened up to them by means of this partnership.”